"Generation Flux describes the people who will thrive best in this environment.Their characteristics are clear: an embrace of adaptability and flexibility; an openness to learning from anywhere; decisiveness tempered by the knowledge that business life today can shift radically every three months or so, as Levie says." (Aaron Levie, Fast Company Issue 170)
I am still on the waiting list for the Mailbox app that so many people are raving about. Why am I late to the game? I have been transitioning to the iphone so I wanted to test out their mail system first. Needless to say, I hate it like everyone else. I am pretty organized with my mail, so we will see how useful Mailbox proves to be. Stay tuned…
Warning: Here is my marketing background mixing into my thoughts.
The other day I went to Five Guys and the above note was written on my burger. I eat there frequently (around 2-4 times per week) to get a big juicy burger in between class and work. Yes, don’t worry I have thought about my health… and my budget. Regardless, I feel a weird sense of pride in telling people that I go there often and, better yet, that the employees there know my name and my order. So it got me thinking: why do I like sharing that information with people? Why do I advocate on behalf of Five Guys? Why do I keep coming back?
Becoming a regular at a restaurant, cafe, clothing store, or whatever takes time and energy. Its building a relationship with the place and the people that work there. But why put forth that effort? A restaurant is essentially a brand. Today’s consumers and brands interact totally different than they used to. Brands know that people have values they desire to be fulfilled and people know that brands can fulfill them in a genuine and transparent way (if done right). This is why so much of today’s advertising involves giving people things in order to get them to recognize their brand, let alone become a brand’s advocate. Apps that prove useful for consumers in order to interact with a brand daily, special deals for people to like a Facebook page, helpful information so that people begin to trust the brand name — these are all forms of advertising that aim to give people something in return for their support of the brand, the end goal being consumer action.
So there it is. I like going to Five Guys so much because I get something out of it — because their notes on my burger give me a sense of importance. I feel welcome there and it brightens up my day. How’s that for some food for thought?
If you haven’t seen this video yet, you should really check it out! Thousands of people have been making these Harlem Shake videos in all different locations, but what do the original Harlem Shakers think about it? They don’t seem too impressed! Its quite amusing.
On Wednesday, Twitter announced its new advertising API. This will be another way for Twitter to make money and will be easier for ad agencies to promote their clients’ brands. Considering the amount of people who check Twitter via their phone, this could be a tiny step forward in the constant struggle for brands to reach people through their small and personal mobile devices. This also means brands will need to have a successful SMO strategy set up in order to take full advantage of this tool.
What does this mean to normal Twitter users? They will most likely be seeing more “promoted” Tweets on their timelines but the content of the ads may be more relevant to the specific person. Personally, I don’t like the Twitter advertisements but I understand the importance of them to advertisers and brands. If they corresponded to my interests, I may come to love them! Who knows!
Australian born, UK based designer-maker Jay Watson has created furnishings that will leave you with a long lasting impression. This wonderfully sleek table, as beautiful as it is in its pure form, has a special touch. Using Thermochromismthe science that changes the colours of properties due to change in heat (Thanks Wikipedia), Jay has encompassed both beautiful design with remarkable lasting impressions and created this project titled ‘Linger a little longer’.
Jay Watson explains on his website the thoughts behind the project:
‘Making entertaining that bit more fun (while also commenting on how ‘precious’ we can become about the functionality of furniture, or how oblivious we can be to every effect we have on our environment) the thermochromic finish of the table and benches responds to the heat of any plate, mug or serving dish – or body part – placed on it, to leave an ephemeral ‘watermark.’
I have plenty of thoughts about the advertising in relation to the Super Bowl — which commercials were the most effective, the ones that did the best pre game promotion, and the ones that created the most buzz — BUT something else during the game caught my attention. No, not Beyonce (although she had a stellar performance that left me and about 90% of America speechless). Yep. You got it, the blackout in the super dome. Within just 4 minutes of the blackout 360i, a digital ad agency, created a simple yet powerful ad for Oreo in response to the power malfunction. Tide responded with a quick ad as well. Other brands may have caught on but these were the first two that really made a witty statement. This speedy reply represents what should be coined with term “real time marketing.” Oreo and Tide could be the talk of the ads tomorrow for simply being part of an online conversation in social media throughout a major event.
Vinepeek.com is a live stream of vine videos posted from around the world. This shows the world as a single culture via six second videos. It’s like a constant YouTube stream of mini videos and very amusing at that!
Facebook bigwig Justin Osofsky presented Facebook’s take on the “blocking Vine from accessing Facebook friends” situation without directly referencing Vine. Or even making much sense. His explanation, posted in a blog post Friday, pointed to violations in Facebook’s Platform Policy.
Oddly, the policies he referred to in the blog post don’t seem to address why Vine’s access to your Facebook friends has been blocked. Instead it seems that Vine has become another victim in the proxy war between Facebook and Twitter.
The kerfuffle started late Thursday when people using Vine, Twitter’s cool six-second video application, discovered that Facebook had seemingly blocked the ability to find and add Facebook friends with Vine accounts. Instead of adding your great aunt’s Vine account to your feed, you got a dialog box telling you, “Vine is not authorized to make this Facebook request.” Osofsky, director of platform partnerships and operations, noted Friday in his post that a majority of apps on the Facebook platform give people an easy way to share what they are doing in their apps and give feeds a personalized feel.
If you haven’t heard of Branch, then you absolutely need to check it out and sign up! It is revolutionizing the way that we have discussions on the internet. Branch makes it easy to communicate about a certain topic, add people into the discussion, and share the discussion with virtually any form of media online. You automatically see the branches of the people you are following on twitter when you sign up. This has the potential to completely change the way we hear expert perspectives, learn about certain topics, and voice our own opinions!
Attached is a link the the discussion that Kelsey Falter and Josh Miller, a founder of Branch, are having with Pop Tip about the ways in which Twitter’s new product, Vine, is going to change advertising + journalism!
"Your customers, your workers, you and I, we are all figments of our imaginations. Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened."